Once Upon a Toy


In September 1945, the Veron brothers designed and launched on the market their first watches for children.

Thanks to Mr. H.T Pigozzi, CEO of Simca, the first model could be released in 1953

Norev Simca Aronde

Then, various French cars came out soon like Citroën Traction, Ford Vedette, Panhard Dyna,

Renault 4CV or Peugeot 203.

Norev buvard

The NOREV A-factory opened in 1955.

Norev usine Villeurbanne

NOREV has been awarded an «Oscar du Jouet» in 1959 and a «Golden Cup» in 1963.

In the 70’s, NOREV launched some new ranges: 

The NOREV B-factory opened in 1970.

NOREV sponsored the multiple champion Jimmy Mieusset in the 70's. Since then, he is the NOREV’s mascot.

Norev Jimmy Mieusset

NOREV also supported Henri Pescarolo running on a Surtees TS 19 with NOREV colours in 1976.

Norev Pescarolo Surtees

And then NOREV supported Jacques Lafitte and the Ligier-Gitanes Team.

Norev Veron Pescarolo Ligier


NOREV's collectibles


Marc Fischer took over NOREV in 1986 and worked a lot in making

it a renown collectible car company.

Norev Simca Vedette De Gaulle

Then came the wolrd biggest range of Citroën 2CV with more than 40
different versions, the world biggest range of Renault 4 and the
"Tour de France" collection

Axel Fisher took over the company in 1998 and his brother joined him in 2003.

NOREV began collaborating with car manufacturers and partwork collections.

Norev famille Fischer

In 2004 NOREV launched its first Dakar race collection

and opened its new headoffice close to Lyon.

For the 60th anniversary in 2006, NOREV and Parotech realised a great tuning project: the Norev 300C,

winner of the best European project at the Swiss tuning show.

NOREV goes on with partnerships: F1 Renault and the race.

Norev 300C

From this date NOREV signs with the ACO to produce the cars of  

In 2009 NOREV opened its factory in China. Join the NOREV range.

Norev usine Chine

Marks       are an integral part of the NOREV range.

NOREV often wins awards for the quality of its models.

Norev prix 2020

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